Funding and Marketing Campaign
Mass marketing usually costs a lot of money – which can be pooled to extend the reach and frequency of message advertising. One main reason to collaborate and pool money is to present a unified message – everywhere, all at once. Mass-market advertising is good, creating a news-buzz is better. (Note: This is a proposal to environmental NGOs.)
“We achieve our goal by investing across four transitions – built environment; energy & industry; human security, livelihoods and wellbeing; and land-use, forests and ecosystems – and employing a four-pronged approach.”
Chan Zuckerberg Initiative “was founded in 2015 to help solve some of society’s toughest challenges — from eradicating disease and improving education, to addressing the needs of our local communities. Our mission is to build a more inclusive, just, and healthy future for everyone.”
Climate Works: “The ClimateWorks team is on a mission to end the climate crisis by amplifying the power of philanthropy.”
The John D. and Catherine T. MacArthur Foundation “supports creative people, effective institutions, and influential networks building a more just, verdant, and peaceful world. MacArthur is placing a few big bets that truly significant progress is possible on some of the world’s most pressing social challenges, including advancing global climate solutions.”
Founders For Good: “We are a global community of entrepreneurs. Together, we’re finding and funding solutions to the world’s most pressing problems. We champion evidence-led and thoughtful approaches to impact.”
Reminders for environmentally aware individuals will look different from presentations to those who do not believe human-caused global warming is real; believe global warming is fabricated by industry to sell; believe dire effects of global warming are 50 to 100 years off; believe it is hopeless therefore not worth thinking about.
Below is a sample of content creators who have worked on environmental issues.
Futerra: “works across continents and cultures to deliver sustainable development solutions that help make the Anthropocene awesome.”
Purpose Disruptors: “We are a network of advertising insiders working together to reshape our industry to tackle climate change. We aim to create a visible, large scale movement within the industry, working together to make the necessary transition to meaningfully tackle climate change.”
Creatives for Climate: “We arm creatives with the connections, skills, and opportunities for action they need to tackle the climate emergency! Through events, workshops, learning resources, open discussion forums and collaboration we bring together an active group of committed change agents to drive meaningful change in the rapidly shifting climate action landscape!”
Extinction Rebellion: “Extinction Rebellion is an international movement that uses non-violent civil disobedience in an attempt to halt mass extinction and minimise the risk of social collapse.”
Project Everyone: “We are a not-for-profit communications agency made up of a dedicated team of campaigners and communicators, who sit at the heart of a global network of civil society organisations, private sector partners, brands, governments, and UN agencies.”
New Weather Institute: The New Weather Institute is a co-op and a think-tank, created to accelerate the rapid transition to a fair economy that thrives within planetary boundaries. We find, design and advocate ways of working and living that are more humane, reasonable and effective.