2022 statement by Bill McGuire, Professor Emeritus of Geophysical and Climate Hazards at University College London:

“Just look at what is happening already to a world which has only heated up by just over one degree. It turns out the climate is changing for the worse far quicker than predicted by early climate models. That’s something that was never expected.”

Advertising for those already convinced

Lifestyle changes do not often come easily regardless of what we know. Acknowledging this is a good thing as it can lead to more effective strategies. For example – repetition – keeping a message out in front until a person is ready to act. It’s a familiar practice used by politicians and commercial marketers (also known by parents as a reminder). (Note: This is a proposal to environmental NGOs.)

United Nations and environmental organization suggestions.

  • Talk to friends and family.
  • Contact government representatives (if contenders did not offer alternatives to accepted science of global warming, incumbents may be less afraid of a challenge and more able to take action).
  • Use energy-efficient electric appliances
  • Install solar panels, geothermal or heat pump systems
  • Upgrade home Insulation
  • Reduce air travel, take the train
  • Drive electric or fuel-efficient vehicle
  • Take public transportation
  • Eat more vegetables: plant-based foods requires less energy, land, and water

Advertising for those not convinced

There are committed celebrities, smart content creators, and clever image-makers – coordination and collaboration is what’s needed.

Image influencers

Leonardo DiCaprio is an influencer.

A 2021 People magazine article names 20 celebrities as supporting actions addressing what they call a “tipping point” in “saving the Earth:” Leonardo DiCaprio, Prince Harry, Greta Thunberg, Shailene Woodley, Jaden Smith, Livia Firth, Adrian Grenier, Jane Fonda, Prince William, Ellen DeGeneres & Portia de Rossi, Rosario Dawson, Nikki Reed, Prince Charles, Matt Damon, Mark Ruffalo, Don Cheadle, Al Gore, Robert Redford, Julia Louis-Dreyfus, BTS.

Stating the Facts

  • Rate of increase for greenhouse gas CO2 (opens new window)

  • Rate of increase for average global temperature (opens new window)

  • Basic explanation of what causes global warming (opens new window)

  • “Over the first two decades after its release, methane is more than 80 times more potent than carbon dioxide in terms of warming the climate system.” ( Stanford University, 11/2/2021) (opens new window)

Next Section: Funding and Marketing Campaign