Add a Sentence

Add a Sentence

Adding one sentence to an environmental organizations’ mission statement, e.g. “Our organization takes actions that will reduce the production of greenhouse gassesshows that the organization officially acknowledges that this action is very important.

There are many organizations working on a range of environmental issues. Some focus on the one big problem – greenhouse gas production – but some environmental organizations spread their efforts over the planet’s ecology with little or no focus on the big problem.

That’s a problem.

National Audubon Society is a organization doing good work, and like many EOs concerned with the global environment, Audubon has a focus. Its mission is: “to conserve and restore natural ecosystems, focusing on birds, other wildlife, and their habitats for the benefit of humanity and the Earth’s biological diversity.” Restoring ecosystems is important, so is protecting the planet’s climate. In their programs, Audubon does address global warming, so codifying their efforts to include reducing greenhouse gas production into their mission should make sense to them.

Audubon is not alone. Many EOs working on environmental issues make references to taking responsible actions, but do not specifically state their commitment to reducing greenhouse gas production as part of their mission. They should.

2022 EO mission statements:

350.org
“350.org is building a global grassroots climate movement that can hold our leaders accountable to the realities of science and the principles of justice. That movement is rising from the bottom up all over the world, and is uniting to create the solutions that will ensure a better future for all. Our online campaigns, grassroots organizing, and mass public actions bring together a global network active in over 188 countries.”

Greenpeace
“Our goal is to ensure the ability of the earth to nurture life in all its diversity. That means we want to: protect biodiversity in all its forms; prevent pollution and abuse of the earth’s ocean, land, air and fresh water; end all nuclear threats promote peace, global disarmament and non-violence.”

Sierra Club
“To explore, enjoy, and protect the wild places of the earth; To practice and promote the responsible use of the earth’s ecosystems and resources; To educate and enlist humanity to protect and restore the quality of the natural and human environment; and to use all lawful means to carry out these objectives.”

Natural Resources Defense Council
“NRDC works to safeguard the earth—its people, its plants and animals, and the natural systems on which all life depends.”

Rainforest Alliance
“We envision a world where people and nature thrive in harmony. The Rainforest Alliance is creating a more sustainable world by using social and market forces to protect nature and improve the lives of farmers and forest communities.”


The foundation of an EO’s work is the mission statement. Adding a one-sentence commitment can incentivize organizations and their members to take actions that will reduce greenhouse gases.

Next Section: Grassroots Networking