Ticking: An Open Letter to Environmental Organizations (EO)

Global warming is predicted to cause greater havoc on a global scale – if we don’t act soon to stop greenhouse gas production. It is possible to understand why there is resistance to doing this – the idea of individuals saving a planet may sound absurd, or at the least feel overwhelming.

Addressing this problem does mean big change, it’s why people look to government, business, and institutions to provide solutions – things like home lighting, electric vehicles, solar panels, heat pumps, etc. These have allowed individuals to participate in saving the planet, at a modest inconvenience.

But these actions aren’t enough.

A fork in the road

World populations are stuck at a fork: take action that dramatically reduces greenhouse gas production now, or ride out the consequences.

EOs can be stuck too.

This proposal is based on the following assertions:

  • The production of greenhouse gasses is the biggest problem we have, and the window of opportunity to address this is now;
  • The more people who agree and take appropriate actions, the better our outcomes will be – there is no other way – masses of people need to move on this, which is why grassroots networking is critically important;
  • The more ways we find to reach more people – and repeat, repeat, repeat messages – the better our outcomes will be – large-scale strategic global marketing is how masses of people can be reached.

When faced with a struggle, it can be a good idea to take a fresh look at how you use the resources you already have. Numbers 2 and 3 are not detailed, they require refinement and coordination that only EOs can provide.

  1. Add a sentence: Environmental Organizations should take every opportunity to state their commitment – add one sentence to their mission statement, e.g. “Our organization takes actions that will reduce the production of greenhouse gasses.”
  2. Grassroots networking: If “preaching to the choir” is spinning your wheels, try grassroots networking – organizations that advocate for reducing greenhouse gasses should reach out and connect to organizations who have not made this commitment.
  3. Mass-market education and advertising global campaign: a collaborative effort to communicate how global warming works and actions that can be taken to stop this warming trend.
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